Beauty Awards UK 2026 Finalist — Best Self Tan | Winner announced October 2026
CEO Glow is the self tan that works with your skin, not against it.
Developed for sensitive, eczema-prone and reactive skin, this fragrance-free, dermatologically tested mousse delivers a deep, rich bronze that looks genuinely natural, because it is. No orange tones, no patchy fade, no biscuit smell. Just a confident, even glow that looks like you at your most powerful.
Formulated with DHA + Erythrulose for a longer lasting, true to skin colour, and loaded with skin-loving Ceramides, Aloe Vera, Witch Hazel and barrier-supporting peptides, your skin will feel hydrated, smooth and nourished from the first application.
The caramel guide colour means you see exactly where you’re applying, every time. No missed patches. No guesswork.
Most self tans give you colour. CEO Glow gives you colour and a skincare routine in one. Fragrance free, dermatologically tested and formulated with barrier-supporting ingredients your skin will thank you for, long after your tan has faded.
That’s the CEO difference.
200ml / 6.8fl oz — Available in Dark & Ultra Dark
Why you'll love it
- A natural looking, streak free bronze
- Develops evenly for a smooth, flawless finish
- Fades without patchiness
- Enhances your skin with a healthy, radiant glow
- Easy to apply and blends effortlessly
- Fragrance free and dermatologically tested
- Safe for sensitive, eczema-prone and reactive skin
Powered by skin-loving ingredients
How To Use
Full ingredients
Aqua, Hamamelis virginiana extract, Dihydroxyacetone, Glycerin, Propylene glycol, Erythrulose, Polysorbate 20, Coco glucoside, Sodium benzoate, Butylene glycol, Carbomer, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7, Potassium sorbate, Cetrimonium chloride, Sodium metabisulfite, Aloe barbadensis extract, Citric acid, CI 42090, CI 16035, CI 19140
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Applied the tan 3 times now and always had really good results. Im not very good with the application which has meant it being patchy with other products but I haven't had that problem with CEO and it's always looked really natural.
The guide colour is flawless & it blends seamlessly. I didn't find myself having to keep rubbing it in to get an even result.
The colour payoff is the best I've used and it's dried so quickly. I was able to get dressed pretty much as soon as I'd applied I didn't have to wait around or feel sticky, which always puts me off a tan.
I'm not the best at applying fake time. I usually end up with some streaks or patches but so far I've not experienced any of that! This is definitely my new go to tan!
Actual wow 🤩 I purchased the tan in shade dark as well as a tanning mit and it arrived so quickly. The packaging was beautiful and I loved that it could be recycled too!
The formula feels rich without feeling sticky and immediately my skin felt moisturised. I have eczema patches on my upper arms which it didn’t cling to like previous tans I’ve tried, so super happy about that! It didn’t transfer on my bed sheets overnight either.
The colour is a beautiful golden caramel (not a green streak in sight IYKYK). It GLIDED on with the super soft velvety mit; leaving no streaks (something I have a terrible track record for!)
The confidence this tan has given me is unmatched. 10/10 product, highly recommend.
Very light tan that didn't work on my stomach for some reason. Faded okay but not dark enough for me.
Hello Laura,
Thank you so much for the honest feedback and for trying CEO Glow, it really helps us keep improving.
The stomach area can be a bit different to work with as the skin there is naturally thinner and smoother with fewer pores, so it doesn’t grip the tan in the same way arms and legs do and it takes a little more product to build the same depth of colour. Next time, try applying slightly more mousse to that area and buffing it in well.
And if you’re after a deeper, darker tan all over, try building it up in two layers, apply the first, let it fully dry, then go over with a second layer. It builds a much richer, darker colour without going patchy.
Thank you again for taking the time to leave your thoughts, it genuinely helps us grow.
Charlotte x
Founder
Such a lovely colour initially and didn’t irritate my eczema prone skin at all! Love that it’s fragrance free!
Unfortunately the tan didn’t last long at all. Would say the colour only lasted about 3 days… such a shame but will continue to use until it runs out.
Thanks so much for this Hannah, really glad your skin got on so well with it sorry to hear the colour didn’t last as long as you’d hoped, thats annoying! Fade time can genuinely vary week to week even with the same routine (exfoliation, shower heat, hydration all play a part) so don’t be put off, you might find it lasts way longer next time even doing exactly the same thing.
A few little tips that tend to make the biggest difference to longevity:
Exfoliating well 24-48hrs before applying (dead skin = patchier, faster fade), waiting at least 6-8hrs before showering after application, moisturising daily after with an oil-free lotion (oils can speed up fade) and avoiding long hot showers, chlorine, and sea swimming where possible.
Thank you so much for taking the time to leave this review, it genuinely means so much to me as a small business owner. Hope you keep loving the rest of the bottle.
Charlotte x
Founder, CEO Made
This will always be my go to tan, by far the best I've used! Streak-free, beautiful finish, fades naturally and leaves skin feeling mousiterised 😍